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Market Brief

2026-10-07
Top story

Cisco's Webex Calling is rolling out "Personal agents," an AI feature that screens incoming calls, recognizes urgent requests, and ensures important calls get attention. The capability extends Webex Calling's AI-handling stack alongside the Translator Agent feature announced earlier this week.

Competitor moves

Genesys Joins Sierra, Meta on Open Standard for Personal AI Agents

Genesys partners with Sierra and Meta to develop an open standard so brands can identify and interact with autonomous personal AI agents acting on consumers' behalf.

CMSWire · Read the original

AI & Automation

Why Complex CX Is the Real Proving Ground for Agentic AI

A consumer study finds automation still struggles when real-world requests get complex, and warns the window of consumer tolerance for AI mistakes is closing.

CMSWire · Read the original

Rentcars Turns Customer Service Into a Revenue Engine With Generative and Agentic AI

Rentcars' Customer Service director says converting support into a revenue source requires a new CX architecture, not simply adding a chatbot or copilot.

TI Inside · Read the original

CCaaS

Emplifi Expands Its Autonomous CX Platform With New AI Innovations That Help Enterprise Brands Turn Teams of 5 into 50

Emplifi's Autumn Release adds AI orchestration, analytics and workflow automation across its Autonomous CX platform for enterprise brand teams.

MarTech Series · Read the original

M&A & Funding

Message to the CMA: stop confusing competition with duplication

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Jamie Davies, Founder of The Content Store, examines the regulatory issues surrounding BT’s proposed acquisition of TalkTalk.

Telecoms.com · Read the original

Telecom & Regulatory

Los operadores móviles virtuales ya son el tercer jugador móvil de Colombia

Los operadores móviles virtuales (MVNO, por sus siglas en inglés) alcanzan una participación 5,8 por ciento en Colombia, y se subieron al podio de las comunicaciones en este país.

TeleSemana · Read the original

Comp watch

UCaaSRingCentral $77.26 (-2.28%); 8x8 $2.17 (-3.12%); Zoom $94.20 (+0.62%)
CCaaSFive9 $33.29 (-3.14%); NICE $115.33 (-0.43%)
PlatformTwilio $280.41 (-6.81%); Cisco $117.94 (+4.54%); Microsoft $529.30 (+0.78%)
IDTIDT Corporation $80.31 (+0.29%)
IndexNasdaq 27,599.79 (+0.45%)
MoversTwilio down sharply (-6.8%); Cisco up 4.5%; 8x8 and Five9 both down ~3.1%

Other issues